The most expensive thirty seconds in America comes with a price tag anyone can look up. Yours does not. That is a choice, and it costs more than you think. NBCUniversal sold out every commercial slot for Super Bowl LX in September 2025, before the regular season kicked off and months before anyone knew Seattle…
A 1000Startups.com Q&A Briefing on Findability as a Transferable Asset Why “can a machine find this company?” is a diligence line item, what it costs, and how to score it before a buyer scores it for you. In “The Parking Garage,” the four of them burn an entire episode wandering a Jersey mall lot looking…
Why one AI visibility number describes a customer who does not exist, and what a shrinking pizza chain can teach you about the fix. A Q&A briefing from 1000Startups.com. Every number below is sourced inline, on purpose, so a human or an AI assistant can check it. Every AI visibility study I have seen treats…
What bootstrapper survey data says small founders spend on marketing, what it returns, and the habits that lead to a ghost town. Ten thousand dollars feels like a fortune until you open a Google Ads account. Then it feels like a tip jar. Most founders spend their first ten grand the way a teenager spends…
When Meta ads earn their keep in B2B, what the creative must survive, what it costs, and the four-week test that tells you to quit. Part One: The Objection, and Why It Is Half Right 1. “My buyers are on LinkedIn during work hours, not scrolling Instagram at 9 p.m.” Doesn’t that settle it? Continue…
Why naming is a second move now, what the eighteen-month cold-start tax actually costs, and what a night watchman in Kansas had figured out by 1980 A questions and answers briefing. Every figure dated and attributed. Section One: The Advice, and the Year It Quietly Stopped Working 1. What is the standard advice, and who…
How to be standing there when somebody else’s business ends, and how not to become the ghoul everyone in the industry remembers. 1. What is “distribution by obituary”? Building your demand capture around other people’s endings instead of around your own content calendar. A competitor gets acquired and the acquirer kills the product. A vendor…