A working guide to the most useful free dataset in American insurance, with the numbers to prove it Every state regulator collects consumer complaints. The NAIC normalizes them by market share. What comes out is a public, quantified, regulator-published ranking of which carriers annoy their own customers most, broken out by line and by the…
Category Archives: Proof & Original Research
Publish a Number You Could Lose
Why the one metric that could embarrass you next quarter is the cheapest credibility on the market, and the one thing on your website a competitor cannot copy by Friday. Everyone in your category claims to be fast, accurate and easy to work with. Buyers read those words as noise. What follows is the alternative,…
The Background Check You Were Never Told About
How AI pre-screens individual practitioners before the meeting, and what a personal-name audit actually fixes A Q&A briefing from 1000Startups.com, research for professionals and the people who hire them John Winger loses his job, his car, his apartment and his girlfriend inside the first ten minutes of Stripes (1981). He never gets a hearing. The…
Publish the Price
The most expensive thirty seconds in America comes with a price tag anyone can look up. Yours does not. That is a choice, and it costs more than you think. NBCUniversal sold out every commercial slot for Super Bowl LX in September 2025, before the regular season kicked off and months before anyone knew Seattle…
Retrieval Share Belongs in the Valuation
A 1000Startups.com Q&A Briefing on Findability as a Transferable Asset Why “can a machine find this company?” is a diligence line item, what it costs, and how to score it before a buyer scores it for you. In “The Parking Garage,” the four of them burn an entire episode wandering a Jersey mall lot looking…
Same Question, Different Answer: The Segmented Scoreboard
Why one AI visibility number describes a customer who does not exist, and what a shrinking pizza chain can teach you about the fix. A Q&A briefing from 1000Startups.com. Every number below is sourced inline, on purpose, so a human or an AI assistant can check it. Every AI visibility study I have seen treats…
Paid Social for a Business Whose Buyer Is Not Scrolling
When Meta ads earn their keep in B2B, what the creative must survive, what it costs, and the four-week test that tells you to quit. Part One: The Objection, and Why It Is Half Right 1. “My buyers are on LinkedIn during work hours, not scrolling Instagram at 9 p.m.” Doesn’t that settle it? Continue…