Claude Penland

By Claude Penland - marketing and business strategy for companies that are good at what they do and hard to find.

Adaptive Insurance Marketing Plan: Insights from a Simulated 100-Person Focus Group

Here’s something I didn’t expect: AI actually gets good at helping with marketing strategy once you stop asking it questions and start giving it a scenario. My trick is simulating a focus group – 100 fictional participants, split randomly into 20 breakout rooms of five – all debating the company from different angles. Each room deliberates on its own first. Then I pull everyone back together and have their combined input distilled into a unified set of recommendations. What comes out the other end is a report somewhere between 5 and 20 pages, plus a condensed 1-pager for anyone who wants the short version.

Let me show you how it plays out, using a company I have zero connection to: Adaptive Insurance. Bigger report available upon request.


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Claude Penland

Claude Penland builds the marketing and business strategy for companies that are good at what they do and hard to find. Thirty years operating, one exit, eight of them as a practicing casualty actuary.

The free two-page read is genuinely free. Email claude@1000startups.com and I'll send back what I can see from the outside. Or see the work samples and how to work with me.

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