Here’s something I didn’t expect: AI actually gets good at helping with marketing strategy once you stop asking it questions and start giving it a scenario. My trick is simulating a focus group – 100 fictional participants, split randomly into 20 breakout rooms of five – all debating the company from different angles. Each room deliberates on its own first. Then I pull everyone back together and have their combined input distilled into a unified set of recommendations. What comes out the other end is a report somewhere between 5 and 20 pages, plus a condensed 1-pager for anyone who wants the short version.
Let me show you how it plays out, using a company I have zero connection to: Adaptive Insurance. Bigger report available upon request.
Adaptive Insurance Marketing Plan: Insights from a Simulated 100-Person Focus Group
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