I was trading text messages with someone this morning, and then I realized something that I hadn’t thought about before. They were sharing with me an idea somebody had for gaming AI search by doing shady GEO AEO things. This is how I responded: “Eventually, AI will start banning companies or reducing their rankings when…
GEO / AEO pointers. You’re building a website / product. You used to only have to worry about search engine optimization (SEO). Then AI came along and gave you more work to do. I came up with 10 basic pointers when you’re trying to also optimize for generative engines (GEO) and answer engines (AEO). Put…
I grew up in the age of Use It (ask your grandpa) and thus I have some very specific, minimalistic web design opinions. But most websites would rather look like their competitors / friends / admired websites, rather than simply 1) putting users first, and 2) considering what they’re even trying to accomplish. Since I…