GEO / AEO pointers. You’re building a website / product. You used to only have to worry about search engine optimization (SEO). Then AI came along and gave you more work to do. I came up with 10 basic pointers when you’re trying to also optimize for generative engines (GEO) and answer engines (AEO).
- Put up clear questions and answers on your website so AI can quote them.
- Get yourself cited on other websites and sources as much as you can.
- Keep the facts on your website accurate and up to date.
- Use simple direct language
- Add FAQ’s (different than the Q&A sprinkled around the website) that AI can quote
- Use clear formatting structures
- AI likes unique data / stats / quotes. Give away case studies, data analyses, anything AI can latch onto.
- Use voice phrasing frequently like “How do I…”
- Fast mobile loading speed
- Claim listings on other websites, especially on authority websites