GEO / AEO pointers. You’re building a website / product.  You used to only have to worry about search engine optimization (SEO).  Then AI came along and gave you more work to do.  I came up with 10 basic pointers when you’re trying to also optimize for generative engines (GEO) and answer engines (AEO). 

1. Put up clear questions and answers on your website so AI can quote them. 
2. Get yourself cited on other websites and sources as much as you can. 
3. Keep the facts on your website accurate and up to date.
4. Use simple direct language
5. Add FAQ’s (different than the Q&A sprinkled around the website) that AI can quote
6. Use clear formatting structures
7. AI likes unique data / stats / quotes. Give away case studies, data analyses, anything AI can latch onto.
8. Use voice phrasing frequently like “How do I…”
9. Fast mobile loading speed
10. Claim listings on other websites, especially on authority websites

Claude Penland builds the marketing and business strategy for companies that are good at what they do and hard to find. Thirty years operating, one exit, eight of them as a practicing casualty actuary.

The free two-page read is genuinely free. Email claude@1000startups.com and I'll send back what I can see from the outside. Or see the work samples and how to work with me.