Why 5.7 Million Americans a Year Are Filing Paperwork to Become Their Own Boss – and Why 2022–2032 Is Going to Look, in the Rearview Mirror, Like the Steamboat, the Railroad, the Model T, and 1995 All at Once Every generation gets one of these. A technology arrives, the cost of trying something falls through…
The free channel every founder walks past on the way to buying more ads. A textbook strike touches four pins. Four. The ball hits the 1, the 3, the 5 and the 9, and the other six go down because pins hit pins. Founders keep trying to hit all ten with the ball. That is…
Everybody wants to write the definitive guide. Almost nobody wants to write the definition. That gap is the cheapest authority play left on the internet, and it is sitting there unclaimed like a live straddle nobody noticed. Definitions are the most retrievable prose there is. Roughly 70% of Google’s featured snippets are paragraph snippets -…
Why “AI-powered” stopped being a magnet in 2026 and started working like a coupon. 1. The label now costs you money. Researchers at Washington State and Temple put the same products in front of 1,000 people and changed exactly one thing: whether the description said “artificial intelligence.” Across eight product and service categories, purchase intent…
Guest, Do Not Host Twenty borrowed audiences beat one built from scratch. Disco figured this out in 1977. 1. The math nobody runs before buying a microphone. There are roughly 4.7 million podcasts registered worldwide and about 407,000 still publishing anything at all. That is one in fifteen. Of the shows launched in the first…
Why your next conference slot should be a workshop – and what NFL coaching staffs figured out decades ago A talk ends in applause. A workshop ends in a deliverable. Only one of those changes the phone call you get on Tuesday. 1. A speech is the broadcast. A workshop is practice. The Wall Street…
This morning I put 500 fictional venture capitalists in a building. I broke them into 100 rooms, five people each, and had them argue about a client’s funding strategy. Standard stuff – I run persona work like this on most engagements, whether the question is fundraising, positioning, or go-to-market. Then I added an open bar.…