61% react negatively when a brand follows them across social, web and email; 57% get chased for something they looked at once; 55% feel uncomfortable when marketing references something specific about them; 43% have stopped buying entirely. Against that, when the marketing feels genuinely useful, 46% visit the site and 42% consider a purchase.
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Claude Penland builds the marketing and business strategy for companies that are good at what they do and hard to find. Thirty years operating, one exit, eight of them as a practicing casualty actuary.
The free two-page read is genuinely free. Email claude@1000startups.com and I'll send back what I can see from the outside. Or see the work samples and how to work with me.