With the right prompting approach, AI can produce marketing plans that are actually useful. Through experimentation, I’ve discovered that framing the request as a simulated focus group of 100 people discussing the company yields better results than simply asking for direct answers. My process involves dividing this group into 20 breakout sessions of 5 randomly assigned people, allowing them to discuss and deliberate, then reconvening everyone to consolidate their feedback into concrete recommendations. This produces a report ranging from 5 to 20 pages, which I then follow up with a condensed one-page summary.

To demonstrate on a random organization who I have no affiliation with: Faye, a travel insurtech.

See a 1-page marketing plan summary of Faye, longer summary available by request.

Claude Penland builds the marketing and business strategy for companies that are good at what they do and hard to find. Thirty years operating, one exit, eight of them as a practicing casualty actuary.

The free two-page read is genuinely free. Email claude@1000startups.com and I'll send back what I can see from the outside. Or see the work samples and how to work with me.