Marketing Plan for AIsa: Insights from a Simulated 100-Person Focus Group

AI-aided marketing plans can actually be worth reading — but only if you prompt for them the right way. My method: instead of asking the AI directly for recommendations, I have it simulate 100 people holding a focus group about the company. Rather than one big conversation, I split them into 20 small groups of 5 (randomly mixed), let each group hash things out independently, then bring all the groups back together to merge their input into specific, actionable suggestions. The result is a 5-to-20-page report, and I always follow it up by distilling that into a one-page summary.

An example we worked on about a company that we have no affiliation with at all: Alsa.

See the 1-page marketing plan summary of AIsa, longer summary available by request.

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