AI-aided marketing plans can actually be worth reading — but only if you prompt for them the right way. My method: instead of asking the AI directly for recommendations, I have it simulate 100 people holding a focus group about the company. Rather than one big conversation, I split them into 20 small groups of 5 (randomly mixed), let each group hash things out independently, then bring all the groups back together to merge their input into specific, actionable suggestions. The result is a 5-to-20-page report, and I always follow it up by distilling that into a one-page summary.

An example we worked on about a company that we have no affiliation with at all: Alsa.

See the 1-page marketing plan summary of AIsa, longer summary available by request.

Claude Penland builds the marketing and business strategy for companies that are good at what they do and hard to find. Thirty years operating, one exit, eight of them as a practicing casualty actuary.

The free two-page read is genuinely free. Email claude@1000startups.com and I'll send back what I can see from the outside. Or see the work samples and how to work with me.