How the scoring rubric gets built eleven months before you see it, and what one published page could have done about it Two Words Beat Every Pitch in the Room In 1984, NBC entertainment chief Brandon Tartikoff scribbled a brainstorming note that read, in its entirety, “MTV cops.” Anthony Yerkovich turned it into a pilot.…
Why mention rate became the vanity metric of AI search, and the one column that fixes it In 1985, a PR firm would mail you a bound book of press clippings and bill you by the thickness. Nobody read the clippings. The book proved you existed in print, which felt like proof of something bigger,…
AI answers keep recommending businesses that closed, got bought, or changed their name. Here is why it happens, how much traffic it eats, and how to take that spot. The short version Blockbuster peaked in 2004 with 9,094 stores and 84,300 employees. There is one left, in Bend, Oregon, running a DOS-based IBM system. Twenty…
What happens to your proposal after you hit send, and why the design rules changed. Here is the situation in one sentence. Your proposal arrives as a PDF, and the first thing that reads it is not a person. It gets uploaded into the buyer’s own internal AI assistant, compressed into three bullets, and forwarded…
AI rewards signals Google never counted: Lemonade outdraws State Farm and Root outdraws Progressive in AI answers on a fraction of the domain rating, because what decided it wasn’t their content – it was everyone else’s.
A 1000Startups.com Q&A Briefing on the Family Business Visibility Gap Published by 1000Startups.com – research and resources for founders, family businesses, and the people who fund them Every few years, someone “discovers” that small business is important to the economy, writes a hot take about it, and moves on. We wanted to actually dig into…
The interesting part of YouTube matching Instagram and TikTok is that a shared definition is the exception: Google AI Overviews pulls 59.8% of its citations from pages the brand owns while ChatGPT pulls 39.5% from Reddit, Wikipedia and news, so there is no single visibility number that describes anyone. https://www.linkedin.com/news/story/youtube-is-shaking-up-the-way-it-counts-views-7509860