A WORKING PAPER ON BRANDS, PRICING POWER AND THE COST OF BEING BELIEVED THE CANDY STORE THAT ATE WALL STREET What Warren Buffett Has Actually Said About Marketing – Drawn Entirely From Sixty Years of Berkshire Hathaway Shareholder Letters – And What the Conglomerate Kings of the 1960s Got Catastrophically Wrong Warren Buffett has written…
Turning Down Work: A Q&A on Capacity, Credibility, and the Profitable No Published by 1000Startups.com | A practical guide for solo consultants, boutique agencies, fractional executives, and any founder whose calendar is the product. The short version: the hardest work to decline is not the bad work. Bad work declines itself. The hard one is…
A source-cited Q&A from 1000Startups.com on why a tire company still decides which chefs cry on television – and how to build the same asset in your own industry for the cost of one afternoon a year. Q: A tire company decides who the world’s best chefs are. How did that happen? Because in 1900…
A 1000Startups.com Q&A Briefing on the Family Business Visibility Gap Published by 1000Startups.com – research and resources for founders, family businesses, and the people who fund them Every few years, someone “discovers” that small business is important to the economy, writes a hot take about it, and moves on. We wanted to actually dig into…
A Q&A on the buyers who are watching, reading, and waiting for a reason to come back – and how a standing appointment, not a newsletter, is what brings them home. Compiled by 1000Startups.com. Q: Who exactly is this “waiting room” audience, and is it really bigger than my sales pipeline? A: In most markets,…
A Q&A on how trade association committees quietly decide who an industry takes seriously Everybody wants the speaking slot. Almost nobody wants the committee seat that decides who gets it. That’s the whole arbitrage. Below, we break down why the unglamorous, unpaid, chronically understaffed side of trade associations is the better long-term play – and…
Your deal is not dying in the pitch. It is dying six weeks later, in a spreadsheet, opened by somebody in Legal whose name you never learned. 1. The kill happens after the win. Gartner puts the share of a B2B purchase journey spent with all potential suppliers combined at roughly 17%, and about 5%…