Digital distribution decays on a schedule. Objects on walls do not. Here is the arithmetic almost nobody runs, the research that backs it up, and the reason a 1978 teen idol explains the whole business better than your dashboard does. 1. The Leif Garrett Rule In October 1978, Scotti Brothers put out a disco-pop single…
Marketing lessons from the most underestimated operator in Mad Men – with a detour through a 1960 television studio and a green cartoon owl. EVERYBODY QUOTES DON. NOBODY BILLS LIKE JOAN. Don Draper gets the mug, the poster, and the LinkedIn carousel. Fine – he was a spectacular closer. But he was a spectacular closer…
1. The Twenty-Seven Minute Problem 70% of small business owners spend under five hours a week on marketing. That is Fiverr’s May 2025 survey of nearly 6,000 businesses across 25 countries. Their top worries were brand awareness (42%), creating content (40%), and keeping customers (33%). All three are jobs that reward showing up over and…
Five marketing lessons from the most punchable man on Madison Avenue – and one very expensive lesson about all-nighters. Nobody wants to be Pete Campbell. That is more or less the point of him. Matthew Weiner built the character to be irritating on contact: the voice, the hairline that recedes like a punishment for something…
Every large American metro contains a substantial buying population that does business in Spanish, Portuguese, Vietnamese, Mandarin, Tagalog, or Haitian Creole. Almost every supplier trying to sell to them publishes in English only. What follows is the size of that gap and what it costs to close. Continue reading →
AI answers keep recommending businesses that closed, got bought, or changed their name. Here is why it happens, how much traffic it eats, and how to take that spot. The short version Blockbuster peaked in 2004 with 9,094 stores and 84,300 employees. There is one left, in Bend, Oregon, running a DOS-based IBM system. Twenty…
Everybody remembers Don Draper. Nobody quotes the accountant. That is the mistake. Sterling Cooper Draper Pryce had exactly one partner who understood where the money came from, where it went, and what it cost to keep the lights on, and he was the Englishman down the hall with the stiff collar and the terrible timing.…