Chubb Limited – Marketing, Position & Direction A working review built from the interview briefing, the six-lens strategic review, the marketing and growth report, the three one-page summaries, and the reconvened hundred-person focus group. August 23, 2026. Public information only. Not investment advice. No position, no compensation, no material non-public information. How to read this.…
Category Archives: Insurance & Actuarial
Warren Buffett’s Thoughts on Marketing: The Candy Store that Ate Wall Street
A WORKING PAPER ON BRANDS, PRICING POWER AND THE COST OF BEING BELIEVED THE CANDY STORE THAT ATE WALL STREET What Warren Buffett Has Actually Said About Marketing – Drawn Entirely From Sixty Years of Berkshire Hathaway Shareholder Letters – And What the Conglomerate Kings of the 1960s Got Catastrophically Wrong Warren Buffett has written…
Unsolicited – Not a Client – Berkshire Hathaway – the 2-page Free Read
BERKSHIRE HATHAWAY — THE SHORT VERSION August 22, 2026 • No position, no compensation, no MNPI This is an example of the Free Read document that I offer to organizations. Here is the whole argument in two pages. The long version runs to two hundred and eight points across ten headings (available by request), and…
Unsolicited – Not a Client – Liberty Mutual – Full Audit and Strategy Document
LIBERTY MUTUAL STRATEGIC AND MARKETING REVIEW – TEN AREAS Drawn from the interview dossier, the six-lens strategic review, the marketing and positioning review, the three one-page summaries, and the 100-suggestion focus group record. ANALYSES BASED ON PUBLIC INFORMATION. NOTHING HERE IS INVESTMENT ADVICE. FOR NO POSITION / NO COMPENSATION / NO MNPI. How to read…
The AI Search Models are Picking Insurance Sides among Lemonade, Root, State Farm and Progressive
AI rewards signals Google never counted: Lemonade outdraws State Farm and Root outdraws Progressive in AI answers on a fraction of the domain rating, because what decided it wasn’t their content – it was everyone else’s.
Client Case Study: The Salary Survey Actuaries Actually Trust
Salary survey research & actuarial recruitment marketing · Ezra Penland Actuarial Recruitment The Client Ezra Penland Actuarial Recruitment, a national actuarial search firm. Before I was the founder and business strategist behind 1000 Startups, I was a founder and partner there, and the salary surveys were mine – built them, ran them, defended them at…
The Renewal Is the Sale
Insurance grew up around a book that renews whether anybody calls or not, so the whole industry is built around keeping it. Everyone else staffs the renewal with nobody. 1. Costco makes its money on the renewal, not the sale. Membership fee income has for years accounted for a sum broadly comparable to Costco’s entire…