Your English authority stops at the net. In U.S. insurance distribution, the other court is empty. 1. Clay is not grass. Rafael Nadal won Roland Garros fourteen times. That bought him zero free points at Wimbledon, where he won twice. Same forehand, different surface, different bounce, different everything. Language models work the same way: each…
If you sat through a cyber renewal in 2021, you have seen this movie. It is Groundhog Day, the clock radio just went off, and the same guy is insisting the risk is unknowable. Only the editing is faster this time. 1. Silence Is Not a Coverage Grant. Cyber losses were once covered mainly because…
The cheapest byline in insurance, and your competitors are not using it 1. It’s Toasted. In the Mad Men pilot, Lucky Strike is about to be regulated out of existence and Don Draper saves it with two words: it’s toasted. He invented nothing. Everybody’s tobacco is toasted. He just said it first, in a room…
Here’s something I didn’t expect: AI actually gets good at helping with marketing strategy once you stop asking it questions and start giving it a scenario. My trick is simulating a focus group – 100 fictional participants, split randomly into 20 breakout rooms of five – all debating the company from different angles. Each room…
Most AI-generated marketing plans are forgettable — generic, surface-level, the kind of thing you skim once and never open again. The fix isn’t a better prompt asking for “recommendations.” It’s changing who’s doing the talking.Instead of asking the model to hand me answers directly, I have it role-play an entire focus group — 100 simulated…
With the right prompting approach, AI can produce marketing plans that are actually useful. Through experimentation, I’ve discovered that framing the request as a simulated focus group of 100 people discussing the company yields better results than simply asking for direct answers. My process involves dividing this group into 20 breakout sessions of 5 randomly…