AI can generate genuinely useful marketing plans, but only with the right prompting. Through trial and error, I found that framing the task as a simulated 100-person focus group discussing the company works far better than just asking for answers directly. I split the group into 20 random breakout rooms of 5 people each, let them deliberate, then reconvene everyone to synthesize their input into a set of recommendations. From there, I generate a 5-20 page report, followed by a 1-page summary.

To show how this works, let me demonstrate on a random organization I have zero affiliation with: Handspring Health. Longer report available by request.