AI turns out to be surprisingly capable at generating marketing plans that are actually useful — but only with the right kind of prompting behind it. Through a fair amount of trial and error, I discovered that framing the task as a simulated 100-person focus group, all discussing the company in question, produces noticeably better results than simply asking the AI for answers outright. My process works like this: the 100 participants get split into 20 randomly assigned breakout rooms of 5 people each, where they deliberate independently, and then the entire group reconvenes so their collective input can be synthesized into one cohesive set of recommendations. From that synthesis, I generate a report ranging anywhere from 5 to 20 pages, along with a condensed 1-page executive summary.

To show how this actually works in practice, let me walk through it using a completely random organization I have zero affiliation with: Kyber. The longer report is available by request.