The free channel every founder walks past on the way to buying more ads. A textbook strike touches four pins. Four. The ball hits the 1, the 3, the 5 and the 9, and the other six go down because pins hit pins. Founders keep trying to hit all ten with the ball. That is…
Guest, Do Not Host Twenty borrowed audiences beat one built from scratch. Disco figured this out in 1977. 1. The math nobody runs before buying a microphone. There are roughly 4.7 million podcasts registered worldwide and about 407,000 still publishing anything at all. That is one in fifteen. Of the shows launched in the first…
Why your next conference slot should be a workshop – and what NFL coaching staffs figured out decades ago A talk ends in applause. A workshop ends in a deliverable. Only one of those changes the phone call you get on Tuesday. 1. A speech is the broadcast. A workshop is practice. The Wall Street…
Why your security review belongs on a public URL instead of a locked drawer Every enterprise buyer sends you the same security, data and model-governance review. Same 200-odd questions, different letterhead. You answer it in week five, under duress, at 11 p.m., by copying last month’s answers and hoping legal doesn’t notice. There is a…
Why joint research with a non-competitor beats anything you can publish by yourself, as explained by professional wrestling. You keep booking yourself in a handicap match. Most teams publish alone, promote alone, and pay alone, then wonder why the numbers stink. The average B2B lead now runs $213.60, up 7.6% over last year, and paid…
Your company page is playing to an empty stadium. Here is the math, out loud. In January 2018, Lane Johnson and Chris Long of the Philadelphia Eagles bought cheap dog masks and wore them onto the field. No brief, no agency, no approval workflow. Two employees, one dumb idea, and a city that ran with…
A short history of skipping the greeting card and sending the actual thing – and what Gatsby understood that Hallmark never has. Fruit was the original flex. A 17th-century British pineapple could run £60, about $14,000 today, and nobody ate it. You displayed it. There was a rental market: hire one for the evening, carry…