Nine ways to reach powerful people in the one channel nobody is using anymore Everybody you want to reach is drowning. Cold email reply rates have slid to 3.43%, down from 8.5% in 2019, and AI has since carpet-bombed every inbox in America with confident-sounding sludge. A physical letter still gets opened about 91% of…
The cheapest byline in insurance, and your competitors are not using it 1. It’s Toasted. In the Mad Men pilot, Lucky Strike is about to be regulated out of existence and Don Draper saves it with two words: it’s toasted. He invented nothing. Everybody’s tobacco is toasted. He just said it first, in a room…
Sixteen ways to put your Google reviews back to work Everybody knows the line from the baseball movie. Build it and they will come. That is the biggest lie in small business. You built it, you do good work, and a stranger comparing four names on a phone at 10:47 on a Tuesday night has…
Why directories, associations and conference programs quietly decide whether an AI ever says your name For twenty years the game was ranking. Ten blue links, everybody elbowing for the top three, and an entire industry built on the theory that page two of a search result is where URLs go to die. That game is…
There are plenty of how-to’s out there that will painstakingly walk you through all of the details of LinkedIn ads and Twitter ads. So this post isn’t going to do that. What I’d like to do instead is to simply point out where some of the magic lies within these platforms. Both of them offer…