Category Archives: Work Samples & Reports

Marketing Plan for BidBus (random company): Insights from a Simulated 100-Person Focus Group

Looked into BidBus, a company we have no affiliation with, just wondering how a marketing plan would look for them in their vertical. A longer report is available upon request. 100 fictitious people cooked up a BidBus marketing plan. See the 1 page report.

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Marketing Plan for WithCoverage: Insights from a Simulated 100-Person Focus Group

AI, prompted correctly, can help generate marketing plans that hold up in practice. The method: simulate a 100-person focus group split into 20 breakout rooms of 5, gather their deliberations, then merge everything into unified recommendations – distilled into a one-pager and a longer 5-20 page report. See a sample – WithCoverage (unaffiliated demo). Message…

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Marketing Plan for Energy Substantiation: Insights from a Simulated 100-Person Focus Group

With the right prompting, AI can help produce marketing plans that actually hold up. My approach: simulate a 100-person focus group discussing the company, split into 20 breakout rooms of 5 for deliberation, then merge everyone’s input into unified recommendations. That gets distilled into a full report (5-20 pages) plus a one-pager.As a demo, here’s…

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Marketing Plan for Reevo: Insights from a Simulated 100-Person Focus Group

Model 100 fictitious people in AI, each with a variety of skills. Break them into 20 random groups of 5. Have them independently discuss a random unaffiliated company (Reevo) twenty times. Collect those comments and create a marketing plan out of it.

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Insights from a Simulated 100-Person Focus Group to create an Immigify marketing plan

Many AI-generated marketing plans are throwaway junk – the fix isn’t a better tool, it’s a better prompt. Rather than asking an AI to just hand over recommendations, I get it to role-play an entire focus group: 100 simulated participants weighing in on the company. But they don’t all talk at once. I break them…

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AI Tools for Executive Recruiting, Parts 1, 2 and 3

So I put together an 8-hour course for myself to review AI tools for executive recruiting that are being used right now. I whittled that down to a 30-min course for a variety of reasons. Then I had a need for a cheat sheet for the info. These shouldn’t be relied on for anything important,…

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