Category Archives: Work Samples & Reports

Adaptive Insurance Marketing Plan: Insights from a Simulated 100-Person Focus Group

Here’s something I didn’t expect: AI actually gets good at helping with marketing strategy once you stop asking it questions and start giving it a scenario. My trick is simulating a focus group – 100 fictional participants, split randomly into 20 breakout rooms of five – all debating the company from different angles. Each room…

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Marketing Plan for Norm AI: Insights from a Simulated 100-Person Focus Group

Turns out AI can help produce marketing plans that don’t feel like generic filler – you just need to prompt it the right way. My breakthrough came from ditching direct questions entirely and instead simulating a 100-person focus group hashing out ideas about the company. I break that crowd into 20 breakout rooms, five people…

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Marketing Plan for Handspring Health: Insights from a Simulated 100-Person Focus Group

AI can generate genuinely useful marketing plans, but only with the right prompting. Through trial and error, I found that framing the task as a simulated 100-person focus group discussing the company works far better than just asking for answers directly. I split the group into 20 random breakout rooms of 5 people each, let…

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Marketing Plan for Kyber: Insights from a Simulated 100-Person Focus Group

AI turns out to be surprisingly capable at generating marketing plans that are actually useful — but only with the right kind of prompting behind it. Through a fair amount of trial and error, I discovered that framing the task as a simulated 100-person focus group, all discussing the company in question, produces noticeably better…

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Marketing Plan for DataQuest: Insights from a Simulated 100-Person Focus Group

Unlocking a genuinely valuable marketing blueprint from AI comes down to creative prompting. Rather than asking the AI for flat, direct strategies, I’ve had success simulating a virtual 100-member consumer panel to dissect a brand. I divide this massive crowd into 20 separate, intimate workshops of 5 people, let them debate the company’s strengths and…

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Marketing Plan for Essent: Insights from a Simulated 100-Person Focus Group

Most AI-generated marketing plans are forgettable — generic, surface-level, the kind of thing you skim once and never open again. The fix isn’t a better prompt asking for “recommendations.” It’s changing who’s doing the talking.Instead of asking the model to hand me answers directly, I have it role-play an entire focus group — 100 simulated…

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Marketing Plan for AIsa: Insights from a Simulated 100-Person Focus Group

AI-aided marketing plans can actually be worth reading — but only if you prompt for them the right way. My method: instead of asking the AI directly for recommendations, I have it simulate 100 people holding a focus group about the company. Rather than one big conversation, I split them into 20 small groups of…

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