Search Engines vs. Generative Engine Optimization (GEO): 2026–2031 Outlook Industry: part of the fast-growing Generative Engine Optimization (GEO) category; search volume is projected to shift heavily toward AI answers by 2028. Q3 2026 — Today Google still holds ~78–88% of query volume/referrals (measure-dependent); top-ranking click-through has fallen sharply under AI Overviews. GEO market run-rate sits…
I was trading text messages with someone this morning, and then I realized something that I hadn’t thought about before. They were sharing with me an idea somebody had for gaming AI search by doing shady GEO AEO things. This is how I responded: “Eventually, AI will start banning companies or reducing their rankings when…
GEO / AEO pointers. You’re building a website / product. You used to only have to worry about search engine optimization (SEO). Then AI came along and gave you more work to do. I came up with 10 basic pointers when you’re trying to also optimize for generative engines (GEO) and answer engines (AEO). Put…