Model 100 fictitious people in AI, each with a variety of skills. Break them into 20 random groups of 5. Have them independently discuss a random unaffiliated company (Reevo) twenty times. Collect those comments and create a marketing plan out of it.

Many AI-generated marketing plans are throwaway junk – the fix isn’t a better tool, it’s a better prompt. Rather than asking an AI to just hand over recommendations, I get it to role-play an entire focus group: 100 simulated participants weighing in on the company. But they don’t all talk at once. I break them into 20 small clusters of 5, shuffled at random, and let each cluster debate independently before pooling everyone’s input into one synthesized set of concrete, actionable recommendations.

What comes out the other end is a report running 5 to 20 pages, but I never stop there. I always boil it back down into a tight one-pager afterward.

Case in point: the 1-page summary of Immigify’s marketing plan – a longer writeup exists too, just ask. Absolutely no affiliation with the company, just one picked at random to try out my new mousetrap.

I needed a 1-page cheat sheet of AI tools in Advertising and Marketing. So I produced a quick review of 35 tools. Nothing posted here should be relied on for anything important, for entertainment purposes only.

Turns out AI can help produce marketing plans that don’t feel like generic filler – you just need to prompt it the right way. My breakthrough came from ditching direct questions entirely and instead simulating a 100-person focus group hashing out ideas about the company. I break that crowd into 20 breakout rooms, five people per room, randomly assigned, and let each group hash things out independently. Then everyone reconvenes, and their scattered input gets distilled into one clear set of recommendations. The output: a report anywhere from 5 to 20 pages, plus a tight 1-page summary.

Case in point – here’s the process run on a company I have absolutely no ties to: Norm AI. The longer report is available by request.